Vendah is an early-stage startup offering a digital platform to empower women in Latin America by providing them with the tools and resources they need to start their businesses reselling kitchen and homeware to neighbors and friends, and providing them with a new revenue stream.

Vendah's Features Explained

The platform offers an easy-to-use interface where users sign up to become Vendah vendors; they are given a catalog of kitchen and homeware products to sell in their local community. These are some of the most relevant features for Vendah:

1. 100% digital experience through an easy-to-use app: Vendah's app is designed to make the process of becoming a vendor and managing sales completely digital.

2. Product selection: Vendah sources its products directly from importers and local manufacturers, ensuring that vendors can access a wide range of high-quality products at competitive prices. This approach also allows Vendah to control the quality of its products, providing that vendors can sell confidently.

3. Fulfillment solutions: Vendah manages the entire fulfillment process, from inventory management to shipping. This means that vendors do not need to worry about storing products, packing orders, or shipping to customers, so they can only focus on selling their product lines and growing their business.  

4. Payment solutions: Vendah provides various payment solutions that make it easy for vendors to get paid digitally. Vendors can choose to receive payments via bank transfer or digital wallets using payment links that can be shared through WhatsApp and other channels. 

Market Opportunity

Vendah is well-positioned to take advantage of several market opportunities in LATAM. These include the rising popularity of social selling, the low e-commerce penetration rate in the region, and the dominance of WhatsApp as the primary communication platform.

E-commerce penetration in LATAM is low compared to other regions, with less than 10% of retail sales occurring online. This presents a significant opportunity for Vendah to help bridge the gap between traditional retail and online sales. 

Potential Risks

There are risks involved with any startup, and Vendah is no exception. One potential risk is competition; these platforms have low entry barriers. The reselling market in LATAM is already crowded, and Vendah will need to differentiate itself to stand out from the competition. 

Another risk could be associated with low margins. Kitchen and homeware products, in particular, are often sold at relatively low margins, which means that Vendah will need to sell a high volume of products to generate significant revenue. 

Vendah's Startup Profile Now Available on aVenture

Vendah is a promising startup that has the potential to make a significant impact in LATAM by providing women with an excellent opportunity to start their own businesses and find new revenue streams.

The company's focus on social selling and its digital platform make it easy for women to begin selling kitchen and homeware products online. Vendah gained traction from venture capitalists and angel investors and recently had a successful fundraise, so it is equipped to grow for the rest of 2023.

At aVenture, we are developing a user-friendly investment platform that will allow non-accredited and accredited investors to kick off their startup investing journey. Join aVenture to get access to our venture investing platform and start researching early-stage startups like Vendah.

If you want to follow Vendah's success story and start your investment journey, glimpse their startup profile on aVenture's platform.

Bruno Sanchez
Post by Bruno Sanchez
A venture capitalist with a B.S. in Economics and several years of experience in the field. With aVenture he's helping investors access venture capital.